BOSTON (May 1, 2025) — The Boston 10K for Women, one of the nation’s most historic and beloved all-women road races,who is celebrating their 49th year is proud to announce a transformative partnership with Laurel, a leading race timing and athlete experience platform. Together, they’re delivering a tech-powered event unlike anything seen before in New England road racing.

As the official timing and experience provider, Laurel will bring groundbreaking features to the Boston 10K for Women, designed to create a deeper connection between runners, their performance, and the thousands of spectators supporting them.

“Partnering with Laurel allows us to reimagine what race day can feel like,” said David Grilk, Director of Sports Events at Conventures. “From real-time tracking to AI-powered recaps and high-frequency checkpoints every mile, we’re delivering a more personal, connected, and memorable experience for our participants — and for the fans cheering them on.”

“Conventures consistently sets the bar for exceptional race experiences, and the Boston 10K for Women is a shining example of what true excellence looks like. By crafting an empowering, inclusive, and unforgettable event, they’ve created something that resonates deeply with women runners across the globe. The profound impact they’ve had on both local and international running communities is nothing short of inspiring, and it’s a privilege to partner with such a visionary organization,” said Phil Dumontet, CEO of Brooksee.

Tracking Checkpoints Every Mile

Laurel is bringing an unmatched density of checkpoints to the October 11 race, with timing splits tracked every mile. This gives participants and spectators unprecedented insight into pacing, effort, and performance — in real time.

AI-Driven Race Recaps

After crossing the finish line, each runner will receive a personalized, AI-generated recap of their race experience. From key performance moments to fun, shareable highlights, these summaries turn every race into a story worth celebrating.

Laurel Intelligence Reports

Runners can unlock next-level analytics with Laurel Intelligence Reports, giving participants detailed breakdowns of effort, pace changes, terrain impact, and competitive stats. These insights provide a deeper understanding of performance and progress.

Data-Driven Course Segments

Runners will engage with the course like never before through highlighted data-rich segments, featuring contextual overlays that reveal how they performed in iconic or challenging stretches compared to peers.

Spectator Engagement Features

Fans and families will feel more connected than ever to the Boston 10K for Women with the Laurel App, featuring real-time participant tracking, interactive race maps, and dynamic cheer zones — all designed to bring spectators deeper into the race-day excitement.

About the Boston 10K for Women

Established in 1977 as the Bonne Bell Mini Marathon, the Boston 10K for Women is the longest-running all-women’s sporting event in New England. With thousands of runners and spectators each year, it is New England’s largest all-women’s road race, and has been organized every year by Conventures, Inc. The race features a flat out-and-back course through Boston’s Back Bay neighborhood and scenic stretches of Memorial Drive in Cambridge. More than 196,000 women have raced in the event since its inception. For more information on the race please visit www.boston10kforwomen.com.

Laurel is a race technology platform powering the future of endurance events. From advanced timing and live tracking to AI-generated recaps and performance intelligence, Laurel helps athletes and organizers turn data into storytelling and races into unforgettable journeys. Laurel partners with some of the most innovative, forward-looking races across North America, delivering world-class experiences that go far beyond the finish line.